After the specific year 2020, 2021 will continue to be highly influenced by the global coronavirus pandemic, especially with regard to the flow of goods and the supply situation. However, the German and international market for agricultural machinery is developing very positively. This is also accompanied by good prospects for Fendt.
The current situation at Fendt
“We have entered the 17th month of the coronavirus pandemic and none of us expected what has happened to us so far. The national economy is unable to keep up with the changes. The pandemic has hit us too,” said Christoph Gröblinghoff, Chairman of the AGCO Fendt Board of Directors, describing the difficult situation in international supply chains.
Until now, Fendt has been able to respond well to these ever-changing challenges. Lost production days will be made up. “We can do this thanks to good relationships with our suppliers, and also thanks to the high level of production capacity that we have in our German plants. Behind Fendt there is a strong team and our sales partners and workshop personnel are our strength. effective driving force; I am very proud of what we have achieved together, “confirms Christoph Gröblinghoff, but also warns:” Let’s face it: This tense situation will continue. at least this year. Faced with these prospects, the Fendt boss is even more pleased about the increase in vaccination rates around the world and in his company. Fendt is currently vaccinating at its Marktoberdorf, Asbach-Bäumenheim, Feucht and Wolfenbüttel plants. Christoph Gröblinghoff stated: “Our internal healthcare management is doing an excellent job in this regard.”
In general, the managing director appreciates the current situation in Fendt and agriculture: “The sector is in good health, we have full order books. We are very grateful for this. In these unfavorable times, farmers play a more role. important than ever. Thanks to them we have food on the table. The CEMA Business Barometer with Positive Changes
From the lowest point recorded in April 2020, the sector gradually recovered losses to a high level. “We can say that our industry was largely unaffected by these impacts. Three-quarters of those surveyed assess their current situation as very positive and expect increased sales. The economic slowdown is not yet visible.
No wonder: producer prices for wheat and pork are hitting all-time highs, and farmers are making a lot of money. This favors a high propensity to invest, which in turn translates into market growth of around seven percent across Europe. Fendt increases its market share in Europe
“Demand in the European tractor markets has increased considerably and we expect the market to reach 188,000 tractors this year,” said Christoph Gröblinghoff. This means that the market is almost back to its level of 2012, which was a record year for the European tractor market. In 2021, he expects a positive evolution of the tractor market in Europe (excluding Turkey): “In this area, we maintain our high market share of 10.6%.” The global Fendt tractor sales market is growing again compared to last year, so this year we have to expect a production of more than 20,000 tractors.
About 6,300 Fendt employees
By mid-2021, the AGCO Fendt group will employ a total of 6,300 people at the six plants located in the German towns of Marktoberdorf, Asbach-Bäumenheim, Waldstetten, Feucht, Hohenmölsen and Wolfenbüttel. This is more than 300 more compared to the same period last year. More than 4,000 people work at the Marktoberdorf site alone.
Focus research and development on digital products
“Innovative technology is our main competence.” We employ a total of about 500 engineers working only on agricultural machinery, in addition to conducting research in the field of digitization, “said the Fendt boss.
In April 2021, around 140 new jobs were created in the electronics, software and digitization areas in the new development building in Marktoberdorf. “This team works on the digital future of agriculture.”
Despite the circumstances, Fendt can look back on a very successful 2020. “Our success is also highly appreciated within the group. The global expansion of the Fendt brand is one of AGCO’s most important initiatives. In concern, we are a growth brand.” Fendt global growth “is possible because we offer machines which are in demand not only around the world, but also in our European markets.This allows us to lay the foundations for the future. The Fendt brand and Fendt products are becoming more and more popular